• You make art.
    We make art work.

We help arts organizations create extraordinary audience experiences and achieve business success.

Who We Are

Terri Golas, photo by Ling Wang

Terri Golas is the founder and principal of Making Art Work.

For twenty five years, Terri led strategic planning, marketing and business development teams for some of the world’s best companies, including Compaq,BMC Software and MD Anderson Cancer Center. Terri now focuses on helping arts organizations and small enterprises achieve business success.

Terri is adjunct professor at University of Houston and an instructor in the Rice University Center for Philanthropy & Nonprofit Leadership. She earned an MBA from University of St. Thomas and a BA from University of Houston.

Articles about Terri:

X-Men (and Women) for the Arts: Volunteers use biz superpowers to help small arts groups thrive
By Nancy Wozny for CultureMap, January 11, 2013

MBA Alumna Provides Leadership in the Arts 
University of St. Thomas “Success Stories,” Jan 18, 2012

Spotlight: Business Volunteers for the Arts
Houston Arts Alliance, Dec 15, 2010

What We Do

  • Branding

    We are have deep experience and specialized expertise in audience and market research, brand strategy, identity (logos and more), and defining your unique position in a crowded market.

  • Planning

    We are master planners and facilitators. We provide strategic planning, marketing plans, board retreat and meeting facilitation services to help your business achieve its short- and long-term goals.

  • Messaging

    Nothing is more important than your story, and we can help you tell it well. We use a proven method that we’ve developed to create your unique “message map,” which serves as the foundation for all your communications.

  • Marketing Strategy

    We can help you figure out how to create extraordinary audience experiences that will attract and retain patrons for the long term.  

  • Integrated Communications

    We’re big on digital marketing as a means to improve customer engagement and loyalty. And we’re experts at designing communication systems that include easy-to-manage, WordPress-based websites integrated with your advertising, ticketing, CRM, email and social media.

What others say about us

Stephanie Todd Wong

Our experience with Terri Golas was more than we could have hoped for.  She was responsive, listened to what we wanted and needed, offered great solutions to problems and delivered more than promised.  We would work with her again in a heartbeat.

Stephanie Todd WongExecutive Director, Dance Source HoustonDance Source Houston
Angela Foster

Working with Terri has been the single most impacting experience in the history of InterActive Theater Company’s ten years. She assessed our needs and set us on the road to re-envisioning our entire marketing strategy. Not only have we seen a measured success in our audience growth as a result, but we have also strengthened our administrative team.

Angela FosterFounder & Former Executive Artistic Director, InterActive Theater CompanyInterActive Theater
Blair Knowles

Working with Terri is a dream. She is incredibly personable and a great communicator. She really took the time to get to know our organization and our needs and she has a great sense of design. Not only did Terri build Classical Theatre Company a beautiful streamlined website but she also trained us how to use it. Terri is always available, always smiling, and always 3 steps ahead of you.

Blair KnowlesCommunications Director, Classical Theatre CompanyClassical Theatre Company
Andre Deshotels

Terri’s professionalism and expertise were invaluable to SWAMP during a very challenging year for us. She completely understood the needs of the organization and was able to consider our limited resources in order to prioritize our efforts. She demonstrated strong organization skills and made recommendations that increased our effectiveness and helped us achieve our objectives.

Andre DeshotelsBoard President, Southwest Alternative Media ProjectSWAMP
Pat Silver

Terri’s creative solutions were instrumental in moving our marketing efforts from the dark ages into the current decade. She built a wonderful, user friendly website and connected us to all the latest in social media. Her designs perfectly reflected our organization’s mission and needs. Working with Terri was a true delight and the results far exceeded our expectations.

Pat Silver(Retired) Executive Artistic Director, Express Children’s TheatreExpress Children’s Theatre
Alita Buck

Terri’s enthusiasm and creativity made designing our new guild website a fantastic experience! She immediately understood our needs and created an organized, elegant, and highly effective new site that we couldn’t be more happy to have representing our organization.

Alita BuckCommunications Director, Houston Metal Arts GuildHouston Metal Arts Guild

We would love to talk with you about how to make your arts business work better.

How can we help?

Images © Copyright Individual Artists and Arts Groups. | Content © Copyright Making Art Work. | All rights reserved.